The real estate market of India is gradually emerging with innovative ideas and always introduced with some unique developments, follows the current standard, and presents offbeat developments. Receiving a higher amount of collaboration from foreign developers and now the sector is continuously growing towards development. The emergence of home automation technology is positively impacting the sector and this new approach is gathering high appreciation.

Before getting into the impact of home automation in real estate let’s first gather some idea about what home automation is? Home automation refers to the automatic control of electronic devices on household features, activities, and appliances. These devices are connected to the internet, which allows them to be controlled remotely. Let me make it simpler for you so that you can understand it better, it means you can easily control the utilities and features of your home through smart applications via your smartphones. It is quite easy to operate and you can keep an eye on your home sitting anywhere.


Generally, Home automation works via a network of devices that are connected to the internet through different communication protocols, i.e Wi-Fi, Bluetooth, ZigBee and others. With the help of electronic interfaces, the devices can be managed remotely through a voice assistant like Alexa or Google Assistant or an app.

These IoT devices are developed & designed smartly, most smart devices have sensors that can detect or monitor changes in motion, temperature and lights so the user gains accurate information about the device’s surroundings.

Basically, a smart home automation wok on 3 levels

Monitoring: Monitoring means the user can check in on their devices remotely through an app. For example, someone can check their kids & old parents from a smart security camera.


Control: Control means the user can control or function home appliances that run via home automation. For example, someone can light on/off by sitting anywhere, can check the security camera and by this, they can get the current update of their home.


Automation: Automation means setting up devices to trigger one another like having a smart siren go off whenever the security camera detects any motion. Nowadays, gas leakage detector smart devices are highly used by the end-user and mostly they use such types of devices in the kitchen area.
So, whenever any accident is about to happen the device detects the threat and send a notification to the user’s phone and the user can control it through heir smart phone.



As we all know smart home gadgets or devices are getting a lot of attention these days by large companies like Samsung, Apple and Google and choosing the best smart home system takes time and thorough research.

Because choosing the right home automation devices not only manage your home’s electronic systems from one main controls system but also will run the rest of the smart devices smoothly. When you are choosing home automation features then always check the features that will meet all the demands of your household, not for now but in the future too. Let’s find out some key features of a home automation system.

Remote access: Remote access capabilities allow you to monitor your home’s environment and alter the settings of the lights, thermostats and other gear from your laptop and smartphones. It’s a feature that allows you to take an update of your home sitting anywhere.

Remote acess

Upgradeability: This is another feature, one must check before buying any home automation system. While buying be sure the manufacturer will be able to unlock and download software updates automatically because upgradability is necessary for any smart device which holds the true power of an automaton system.

Variety of user interfaces: When you step into a home appliances services retail store, you will find various smart gadgets that will operate through a variety of user interfaces. You can control the devices by pressing the buttons of a handheld remote or wall-mounted keypad, by touching on a portable touch panel or by sliding a finger across iTouch.

Energy Management: The best advantage of using a home automation system is it can help in energy saving. By turning off electronic devices automatically it saves energy alternatively saves money too. So, before buying check out the energy-saving features of a home automation system.


It is expected that the growth of the home automation market in India will rise if the automation manufacturer will make some key improvements in the technology available in automation, such as improvement in wireless automation solution as well as lowering price will automatically attract buyers and the usage of home automation system will be seen in a larger volume. Some of the trends we are seeing for this stage are:

  • Some big companies like Philips, Siemens & Schneider will bring out automation products with appealing user interfaces but at a lower price point than today so that more people will be able to afford the product
  • Automation devices will be more user-friendly design, where apart from a few key components, users will be able to purchase and use automation products without the aid of any technical expertise.

It has been forecast that the automation market will gradually increase onward 2021 and we can see the usage of home automation in several real estate projects in India such as Emaar Digi Homes, Tata Eureka Park and DLF One Midtown. So, the automation for residences become common in the upcoming days and the market will eventually be crowded with several players with multiple products offering at competitive pricing.


Home automation technology is now widely used in the real estate sector, it is giving a whole new shape to the industry and the homes. Not only this, it is creating a smart ambiance where you can live an easy life. The demands for smart homes are highly escalating. Automation, ease, and freedom -that is what a smart home provides and that is what people are looking for today.

Smart home technology provides remote monitoring and programming so that you can control and communicate with several devices from a great distance. on the other hand, with the rise of tablets and smartphones you can now connect everything from phones. You have control over your TVs, lights and much more. These features are invented with the purpose to intent to make the home comfortable and safe.

Now real estate is not only about owning a patch of land but it is also no more about where you are located, rather it is more about what you can do within the given area on a more digital level and this impacts positively in the real estate.

According to International Data corporation’s (IDC) Worldwide quarterly smart home device tracker, the global market the expectation for smart home devices the growth 26.9% by 2019 and it touched the expectation. Due to continuing growth and consumers adopting multiple devices within their homes again we can expect sustained growth to continue with a compound annual growth rate (CAGR) of 16.9% over the 2019-2023 forecast period. So, the demand for smart homes will be increasing in the housing market.

Smart home services provide a whole range of benefits. Some are related to monetary benefits while others are related to comfort and these would greatly impact the real estate. It can also help in generating more revenue.

Easy to resale

Smart homes not only provide a smart ambiance but for investment these homes are better because it is easier to resell and attract a variety of potential home buyers who looks for a home well-equipped with technology features.

Attract a variety of potential buyers

According to some research single women are also investing in real estate and for them, smart home will be the best option in terms of safety purposes. Also, such kind of development can be attractive to a single parent who might be especially interested in security for their home and themselves.


As indicated by “ Indian Smart Home Market Outlook, 2021,” the smart home market in India has developed altogether over the period from 2014 to 2017. In India, the smart homes market is chiefly focusing on 3 main portions such as commercial, hospitality, and residential.

In a report distributed by Redseer Consulting, the home computerization showcase in India is quickly developing and reached INR 8800 Cr. by 2017. There are numerous players in this field, for example, Okater, Inoho, , Cubical Labs, Silvana innovation Labs and so on.

Okatar: Oktar is a Noida-based company established in 2014 by IITians Varun Gupta, Nitin David and Shishir Gupta. The organization improves and fabricates plug-and-play savvy home items. Oakter principally sells through online channels, its products are available on Flipkart and Amazon.

Inoho: Banglore-based company established in January 2014 by Deep Singh (IIT Guwahati) and Deepankar Garg (IIT Guwahati, IIM Ahmedabad). The company manufactures smart automation features that control light, fans, springs, ACs and so other elements using cell phones. They offer smart devices where one can set timetables and control the devices on an ad-hoc basis.

Cubical Labs: New Delhi based Cubical Labs is established in November 2013 by three IIT Guwahati graduates Swati Vyas, Dhruv Ratra and Rahul Bhatnagar. The company deals with controlling electrical appliances from anywhere, monitoring the vitality use, integration with various stages e.g IP cameras and drape nearer screens. It is offering its service in Delhi, NCR regions and Mumbai. Also, it has built a wide system of wholesalers and sellers in 5 states (14 urban areas) in India.

And now the company plans to extend to 20 states alongside a couple of Southeast Asian and Middle Eastern Nations.
Silvana Innovation Labs: Banagaluru based Silvana Innovation Labs was launched in 2008 and it creates video observation, investigation and home computerization solutions. Its product has been used by many reputed real estate builders such as Sobha, Brigade, Nambiar Builders, Tata Housing are to name a few.

Home Automation Graph


Tata Power: Experience a cool and smart home experience with Tata Power where the company manufactures various smart devices with different user interfaces. Tata Power EZ Home is an IoT solution that allows you to operate, schedule, or monitor your electrical appliances and manage them through your smartphones. Everything you can control through remote monitoring & smart voice devices.

Godrej Interio: Mumbai-based Godrej Interio the home décor arm of Godrej Group works on building connected home solutions. The advantage is it allows users to control security, lighting and appliances at home remotely through smart homes.


Altogether, in the race of home automation and technology, India is also making firm its place among other nations and many top manufacturers plus renowned builder has already commenced the work on it. You can see the beginning in the Indian Real Estate, many reputed builders like Tata Housing & DLF approach with home automation technology-based homes and gradually the craze and impact of home automation is escalating.